Repository is archived
No commit activity in last 3 years
No release in over 3 years
Given a source_url and destination_url, this gem will determine the traffic's channel (eg Social, Direct, Organic Search, Paid Search). The categorization is based on Google Analytics' default channel definitions (see https://support.google.com/analytics/answer/3297892)
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
 Dependencies

Development

~> 1.9
>= 0
~> 10.0
~> 3.2

Runtime

>= 0
 Project Readme

⚠️⚠️ This repository has been archived, and is no longer maintained ⚠️⚠️

TrafficChannelizer

Given a referrer_url and destination landing_page_url, this gem will determine the marketing attribution for the visit (source, medium, campaign) and channel group (eg Social, Direct, Organic Search, Paid Search).

The categorizations are based on Google Analytics' default channel definitions

Limitations

  1. Display and Paid Search groupings do not take into account the Ad Distribution Network
  2. The list of Social Networks and Search Engines may differ from Google's lists.

Usage

TrafficChannelizer.analyze(referrer_url: 'https://www.google.com?s=some-query', landing_page_url: 'https://your-site.com')
=> {:referrer_domain=>"google.com", :landing_page_domain=>"your-site.com", :medium=>"search", :source=>"Google", :term=>nil, :campaign=>nil, :content=>nil, :channel_group=>"Organic Search"}

TrafficChannelizer.analyze(referrer_url: 'https://www.some-site.com', landing_page_url: 'https://your-site.com?utm_medium=cpc')
=> {:referrer_domain=>"some-site.com", :landing_page_domain=>"your-site.com", :medium=>"cpc", :source=>"some-site.com", :term=>nil, :campaign=>nil, :content=>nil, :channel_group=>"Paid Search"}

TrafficChannelizer.analyze(referrer_url: nil, landing_page_url: 'https://your-site.com')
=> {:referrer_domain=>nil, :landing_page_domain=>"your-site.com", :medium=>"(none)", :source=>"(direct)", :term=>nil, :campaign=>nil, :content=>nil, :channel_group=>"Direct"}

Installation

Add this line to your application's Gemfile:

gem 'traffic_channelizer'

And then execute:

$ bundle

Or install it yourself as:

$ gem install traffic_channelizer

Development

After checking out the repo, run bin/setup to install dependencies. Then, run bin/console for an interactive prompt that will allow you to experiment.

To install this gem onto your local machine, run bundle exec rake install. To release a new version, update the version number in version.rb, and then run bundle exec rake release to create a git tag for the version, push git commits and tags, and push the .gem file to rubygems.org.

Contributing

  1. Fork it ( https://github.com/[my-github-username]/traffic_channelizer/fork )
  2. Create your feature branch (git checkout -b my-new-feature)
  3. Commit your changes (git commit -am 'Add some feature')
  4. Push to the branch (git push origin my-new-feature)
  5. Create a new Pull Request