A (very) simple wrapper for Google Analytics' new Universal Measurement API. Send events to GA server side.

Initialize GAMeasurements with your tracker/property ID, and a UUID for the individual user (which is used to track the user across multiple actions, see https://developers.google.com/analytics/devguides/collection/protocol/v1/parameters#cid).

If you don't pass in a UUID, one will be randomly generated.

Just initialize GAMeasurements with your property ID and (optionally) UUID:

ga = GAMeasurements.new('UA-XXXX-Y', user_uuid)

And start sending hits:

ga.pageview({ dp: '/example', dh: 'example.com', dt: 'Foo' })
ga.event({ ec: '/example', ea: 'example.com' })
ga.transaction({ ti: 12345, tr: 50.00, cu: 'EUR' })

Each hit type has it's own method (see below), and accepts a single argument hash which passes values through directly to Analytics. See parameters for each hit type at https://developers.google.com/analytics/devguides/collection/protocol/v1/parameters.

The required t, cid, tid, and v parameters will automatically be added.

• pageview
• event
• item
• transaction
• social
• exception
• timing
• appview

To tie backend events to JavaScript-originated events, you'll need to get the clientId from the Analytics JavaScript (shamelessly lifted from http://stackoverflow.com/a/14281426/1251141) so you can pass it into during instantiation:

ga(function(tracker) {
  var clientId = tracker.get('clientId');
});

Alternately, you can specify your own UUID when initializing the Analytics Javascript:

ga('create', 'UA-XXXXX-Y', {'clientId': 'your_client_id'});

The _ga cookie stores the clientId as well (although it's not a UUID as specified in the documentation; it's unclear if this will change in the future). GAMeasurements will parse it out of the cookie for you:

ga = GAMeasurements.new('UA-XXXX-Y')
ga.set_client_id_from_cookie(cookies['_ga'])
# Send some events

The MIT License (MIT)

Copyright (c) 2014 Carnes Media LLC

Permission is hereby granted, free of charge, to any person obtaining a copy of this software and associated documentation files (the "Software"), to deal in the Software without restriction, including without limitation the rights to use, copy, modify, merge, publish, distribute, sublicense, and/or sell copies of the Software, and to permit persons to whom the Software is furnished to do so, subject to the following conditions:

The above copyright notice and this permission notice shall be included in all copies or substantial portions of the Software.

THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM, OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE SOFTWARE.