ReferThis 
Installation
referthis can be installed via the execution of the following command:
gem install referthis
The backend can be setup via the execution of the following command:
ReferThis.setup
Usage
Transmission
ReferThis.url(endpoints¹, user_id, base_url, user_name[, optional²])
¹object structure
{'email_address'=>value, 'phone_number'=>value}
²defaults to
{:app_name=>Rails.application.class.to_s.split('::').first}
Subsequently, optional[:body] defaults to
referrer_name + ' has referred you to ' + optional[:app_name] + '! You might be interested in checking out the following: ' + url + '/'
Analysis
ReferThis.clicked_through_rate(email¹,sms¹,overall²)
¹defaults to
false
²defaults to
true
In Production
http://referthisdemo.herokuapp.com